I have something to say regarding the recent news surrounding Abercrombie & Fitch CEO Mike Jeffries alleged reasons behind about why his company doesn’t carry any sizes for women above Large or size 10 pants. (They kindly offers XLs for athletic men though, how nice of them.)
I’m sad and disgusted at his 2006 Salon Interview where he slyly targets people who “don’t belong” more than the fact that AF does not carry certain sizes. Lane Bryant and Torrid and a few other Plus Size companies only carry a size 12/14 and up so you can say that they discriminate against smaller sizes. The facts are just that, the facts. The idea that these plus sized companies aren’t run by an asshat coupled with the disgusting marketing campaign of A&F, is a whole other issue. I know that I’m sensitive to the issue of weight, but negative campaigning is quite a turn off in my mind. Take the notion that A&F wants to target only “Cool kids” and the fact that they don’t carry larger sizes, and you have your circumstantial evidence of the fact that larger sizes = not cool. You can make your own conclusion, but here is mine…
A&F is run by a douchenozzle with some sort of deep ridden inferiority complex still working his bigotted marketing angle to get press coverage. I hope he and the people working for him can sleep at night. I almost didn’t even post about this subject and give him press. Honestly, if he had not made such ridiculously dated statements about the kind of customers he wishes not to attract, this probably wouldn’t be such a huge issue right now on the interwebs. He may not come right out and say “I hate fat and/or ugly people” in his interview from 2006, but by stating that he wants to attract only beautiful customers leads one to believe larger women cannot be beautiful since they don’t even carry over a size 10 jeans. As a larger woman, I take offense to that! I can honestly say I’ve never bought anything there in my life because it’s not my bag, but what if I was a gorgeous preppy fatty who really wanted that crested polo shirt??
Furthermore, by having nothing recent to say about their lack of larger sizes, they only make themselves look worse. Is this on purpose as there is no such thing as bad publicity? Anything is possible. Luckily, I know I am a hottie and i’m more upset over the idea that drudging up his past words may make someone else feel less than beautiful or comfortable in their own skin. This only makes my mission of spreading body acceptance even more important through my blog, and I will turn my anger into love. I feel like I’m giving the terrorist what he wants by even writing about this, and I’m sure some A&F PR Marketing scheme is in the works due to down sales, but I also wanted to see what my readers have to say about it!